How to Track and Optimize Facebook and Instagram Ad Campaigns

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Running ads is just the beginning. To ensure success, you need to track and optimize them regularly.

Key Metrics to Watch:

Click-Through Rate (CTR): Are people engaging with your ads?

Cost Per Click (CPC): Are your ads cost-effective?

Return on Ad Spend (ROAS): Is your investment paying off?

Use Facebook Ads Manager to monitor performance and tweak your strategy based on the results.